There are many versions of the Labels Clause (see my book
Insuring Cargoes-A practical guide to its law and practice, Witherby, UK, 2010 edition for a discussion on various versions of this clause). A simple version reads as under:
Labelled Goods
The Company agrees to pay the reasonable costs of new labels and/or relabelling the goods should the original labels be damaged during the transit.
The origin of the Labels clause is probably owing to the decision of the English courts in
Brown Brothers v. Fleming and Others (1902)
This case involved a shiment of whisky in cases from Glasgow to Singapore. Owing to a sea peril, the straw in which the bottles were packed became wet and discoloured, and some of the labels were damaged by contact with the straw. The cases of whisky were sold in their damaged condition at Singapore.
It was held that the assured was entitlled to recover from the insurers the amount of the loss from the sale, and were under no obligation to repack or relabel the bottles before selling.
Justice Bigham J said:
" There must be a judgment for the plaintiffs for an amount which I will estimate presently. The strw in which the bottles were packed and the labels upon the bottles are part of the subject-matter of the insurance just as are the bottles and corks. Damage to the labels affects the selling value of the whisky on the market just as much as damage to the corks would. The case sited by the defendents in support of their contention is not applicable to the present facts. There it was sought to recover for a loss in the selling value of certain chests of tea which had not been injured by sea perils at all. Other chests forming part of the same shipment had been damaged , and that resulted in a mere loss of reputation to the tea in question and a consequent loss of market value. In the present case the damage was to what I hold to be part of the subject-matter of the insurance."
The insurer also contended that the whisky should have been relabelled and repacked previously to sale. Now, what is the obligation upon the assured? Justice Birgham said:
It is merely to do what a reasonable man can make the best of the matter. I consider that was done in the present case?
I wonder if a similar judgment would be passed today when it is so easy to ship labels by courier from one country to another! However this case is being cited to drive home the importance of a Labels clause in the policy. A word of caution-use the correct version of the Labels clause depending on the type of goods involved and ascertain whether a Labels clause is appropriate in the first place (Hint: goods meant for human/animal consumption).